SM launches “Respect” campaign

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Community / Press Release

SM launches “Respect” campaign

respect ballons
Montreal - Wednesday, September 7, 2022

On the first day of classes for the 2022-23 academic year, the SM launched its new “Respect” campaign at a school assembly at Honoré Mercier Elementary School in St. Léonard.

SM Regional Director (East) Nathalie Lacroix unveiled the model of a  “Respect” banner that will appear at the entrance of each school building this year.

This campaign is intended to target all stakeholders – students, staff, parents and the community at large. As the  slogan emphasizes:  ‘Respect – We Choose It!  At the SM, we choose to act with humanity, respect and empathy for everyone! Join us in building a stronger community.”

SM  administrators,  special guests, students, staff and parents on hand at the assembly were all asked to give their opinion on why “Respect” is so important. A variety of special programming on this theme will be unveiled throughout the year.

Honoré-Mercier Principal Sonia Marotta and her staff embraced the theme, wearing t-shirts with different “Respect” slogans. There was also artwork and balloons expanding upon the theme as well.

SM the SM

With a youth and adult sector population of more than 35,000 students, the SM (SM) is the largest English public school board in Quebec. Established on July 1, 1998, when the province created new boards along linguistic lines, the SM network consists of 77 schools and centres. For more details, visit the SM website at

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